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Thriving Amidst Downturns: How Entrepreneurs Can Respond to Major Brands Increasing Prices

Strategies to Stay Resilient and Competitive During Economic Challenges

John Legend

Turbulent times often compel businesses, whether startups or established giants, to reassess their strategies. The decision by some leading brands, like Netflix, to increase their prices amidst economic downturns has cast a spotlight on the need for businesses, especially smaller ones, to stay nimble and responsive.


Unpacking the Price Hike of Major Brands: The reason behind the decision of giants to surge prices isn't merely profit-driven. They sometimes grapple with rising operational expenses, disruptions in the supply chain, or unpredictable market dynamics, pushing them to revisit their price tags. It’s a balancing act - ensuring that despite the hiked costs, the value offered doesn't wane.


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Strategies for Entrepreneurs to Stay Ahead:

  1. Re-evaluate and Pivot: Grasping the current market pulse is pivotal. Are there shifts in customer inclinations? With tools like MangoCRM, entrepreneurs can gain insights into customer behavior, preferences, and trends, enabling them to adapt effectively.

  2. Diversify Revenue Channels: Putting all eggs in one basket can be precarious. Branching out – be it through new product lines, penetrating untapped markets, or identifying passive income channels can be beneficial.

  3. Cultivate and Preserve: Retaining current customers often proves more economical than acquiring new ones. Utilizing CRM platforms, like MangoCRM, ensures effective customer relationship management, enhancing retention.

  4. Streamline and Truncate Superfluous Expenses: Leveraging technology and conducting a vendor audit can often help in cost-cutting without quality compromise.

  5. Forge Alliances: Collaborating with complementary businesses can open up avenues previously unexplored. It could manifest in the form of partnerships, mergers, or even affiliate programs.


Staying buoyant during economic downturns demands agility, resilience, and proactive approaches from entrepreneurs. By tuning into market signals, including strategies of top-tier players, and harnessing tools like MangoCRM, businesses can navigate these waters with finesse and assurance.

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